What is your brand identity?
Your brand identity is what sets your business apart from everyone else. So, what exactly is brand identity? The collection of all aspects that a firm generates to project the correct image to its customers is known as brand identity. Even though these phrases are frequently used interchangeably, brand identity is distinct from “brand image” and “branding.”
Your brand identity is what makes your customers recognize you right away. Your audience will associate your brand identity with your product or service, and that identity is what creates a bond between you and your customers, builds customer loyalty, and shapes how they perceive your brand.
How can you develop a strong brand identity?
These are the characteristics that create your brand, and it’s critical that you grasp them all before you begin developing your brand identity.
Identify the company
You must know what your brand represents.
What is your goal?
What are your company’s values?
Your brand’s personality?
What distinguishes you from competitors?
If you are having trouble with your brand’s identity, then ask yourself these questions:
Why did I start this business?
What value do I bring?
What would people love about us?
What and who do we represent as a company?
What words can be used to describe this company?
Design
The physical aspects that will affect how your brand is regarded are your corporate design assets. Your logo, packaging, online design, social media visuals, business cards, and the uniforms your personnel wear are all examples.
Design assets include:
Typography- This is the font that you select for your branding materials.
Display fonts are in another league altogether. Every display typeface has a unique feature, such as a unique letter form, outlines, shadowing, or a more artistic/hand-drawn edge (think Metallica’s lightning bolt font). Want to make a dramatic statement and establish a memorable brand identity? It’s a terrific method to do it using a display font.
Color- Different colors have psychological associations for everyone, including your potential consumers, and effectively employing branding colors and logo colors may have a significant impact on how your brand is seen by your target audience.
For instance, red is associated with passion and enthusiasm. If your brand identity is loud, young, and adventurous, this is the right pick. Nothing is more traditional and effective than black if you want to be perceived as current or smart.
It’s time to work with a designer to bring your brand identity to life and convert who you are as a business into actual design assets you can use in your marketing once you’ve worked out the building blocks of your design.
Logo- Your logo is the foundation of your brand’s identity. You should aim for your logo to clearly represent who you are as a brand while working with your designer. It must be pleasing to the eye and leave a lasting impact on the audience.
Website- One of the most visible components of your brand identification is our website. Customers will surely check over your website before opting to do business with you, especially if you’re running an internet business or selling a digital product. Your website is the place where your brand identity should shine brightly.
Product Package- If you’re selling a real item, product packaging is crucial for attracting the correct buyers. Don’t underestimate the power of smart design in improving the experience – and generating both loyalty and repeat purchases – whether you’re thinking about the bottle of a cold-brew beverage or the mail you’ll send to clients who purchased garments from your ecommerce.
Email Design- Email is a fantastic tool to keep in touch with consumers and increase sales.
However, because most people’s inboxes are full, you’ll need the correct design approach to stand out from the crowd if you want to develop your business via email.
Consider the email’s intended audience. Are you attempting to establish a personal relationship? Then make it brief, sweet, and straightforward. Are you attempting to instruct? Then, to make it more appealing, structure it such that it’s readily legible and can be scanned and include a few photographs.
Business Card- A well-designed card gives you the opportunity to promote your favorable image in the eyes of potential clients or consumers. Keep it basic when it comes to business card design: your company logo on one side and your vital personal information on the other should do.
Your brand identity is what distinguishes you from the endless sea of competitors, demonstrating who you are and what they can expect from working with you.
It’s also critical to nail your brand identity and produce graphics that effectively convey who you are to your clients if you want your business to be seen positively.
It’s time to start creating now that you know how to nail that identity.
Want to learn more about branding?
Click on the link below get your FREE guide on how to build your brand now!
Subscribing to this blog is a must!